Information Memorandums

Marketing Your Business to Sell.

Get Serious. Look Professional. Be Ready to Sell.

What is an Information Memorandum (IM)?

Also known as a Business Profile, an IM is a detailed 10-25+ page document about your business you give buyers when they enquire about the business you are selling.

Having a good IM answers all the questions a buyer or investor has about the business and also has all the necessary documents to review. 

It breaks down all the numbers, operations, services, etc... into an easy to digest format for due diligence so interested parties can make an informed decision about going ahead with purchasing your business. 

Basically it cuts out the fluff and is a must for professionally marketing business and franchises for sale. 

What Information Is Included

Our IM's are custom prepared for each business and contains everything to present to buyers and investors. 

The format is professional, comprehensive and covers financials, marketing, operations, staff, location, and features of your business which is all highly detailed in the Information Memorandum and answers most questions potential buyers, investors and lenders want to know about the business for sale.

  • Detailed overview of the Business, operations, financials, adjustments, location, premises, staff, lease, risks, opportunities and potential, designed to appeal to buyers, lenders and investors.
  • Professional Presentation, Format and Charts.
  • You own the document and free to distribute to prospective buyers and business brokers.
  • Plus essential seller forms; Confidentiality Agreement, Heads of Agreement, Trial Sheet and List of Equipment.

How it Works

  1. Debrief: A 1-on-1 business debrief over the phone with us about your business to collect the information required for the IM.
  2. Draft: A draft is prepared for review usually within a few days, it may vary depending if we are waiting on further information. If you have changes, we complete them within 24hrs
  3. Delivery: After all checks and formatting is completed and you approve. We will send the final IM version in a PDF version for easy emailing.


Don't Just Take Our Word For It... Here's what others have to say:

"Thanks to the team at Hospitality Trader for helping me present my business professionally. The information memorandum provided all would be buyers with all the information they needed and was even proactive to answer the questions not yet even thought of. I have proudly displayed this information memorandum to all the many interested purchasers."

James S - Das Hund Haus, Newcastle NSW


I had my business listed on the market with business brokers for over 8 months without any success. Not one of them mentioned anything to me about an Information Memorandum or Business Profile.  After discussions with the team at Hospitality Trader they advised that they can assist with the sale of my business and how important it is to have Business Profile. (So exactly what information were the brokers giving to previous prospects?...)  The Business Profile was completed in under a week, and they helped sell my business within 6 weeks."

Tyler B - Platform 3, Carnegie VIC

Contact Us for a confidential discussion about how an Information Memorandum can help sell your business.


Last updated: April 16, 2019 

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