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Simply Fresh Fruit

Simply Fresh Fruit

Simply Fresh Fruit is one of Melbourne’s leading premier produce wholesalers. We are consistently offering the highest quality produce to Melbourne's best food venues. 

Simply Fresh Fruit is owned by the Madafferi family who have been involved in fresh produce for many years. Boasting over 70 years experience, we have managed retail stores, wholesale stands in the Footscray market, market gardens and providoring. 

To honour our long history in the fruit and vegetable industry, we continue to provide the highest quality fresh fruit and vegetables to our customers. We guarantee our produce remains top quality when it’s delivered to your business.

We deal with the best local growers and where possible do daily pick ups direct from the farms on and around the Mornington Peninsula. With having a brand new warehouse in the South East of Melbourne we are strategically located supply Melbourne's freshest produce.

Deliveries are handled by our in house team of logistic experts to ensure our produce arrives to our customers in prime condition  and punctual. With the newest refrigerated vehicles in circulation, and a reputation of excellence, you will be proud to have a Simply Fresh vehicle delivering to your venue.

We work for our valued customers to ensure they have the information they need. With weekly price lists, SMS alerts (for price jump or price specials), coupled with direct verbal consultations with chefs, we ensure their menus reflect the most seasonal and relevant produce at the most cost effective price.

Ordering options include, Phone, Fax, Email or online ordering.


 Seasonality is a key factor in the produce we provide during the year. We employ ongoing communication strategies with our customers to ensure they take full advantage of the most seasonal fruit and vegetables available. 

These are just a few reasons why you will not find a more customer-focused fruit and vegetable wholesaler in Melbourne. 

With a large list of happy and loyal customers, we at Simply Fresh are confident that our service and quality is guaranteed and of a high standard.

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