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It doesn’t need to Moo for you to be True Blue


It doesn’t need to Moo for you to be True Blue

HE’S been the King of the Australia Day lamb ads for as long as we’d like to remember, but the time may have come for Sam Kekovich to be dethroned — by none other than comedian and radio host, Dave “Hughesy” Hughes.

As the annual Australia Day Lamb ad dropped across the country this morning, the campaign is somewhat less of an attack on non-meat eating Aussies than what we witnessed last year.

Just hours after the 2017 We Love Lamb campaign rolled out — Hughesy launched an attack on Lambassador Kekovich and Meat & Livestock Australia to debunk the idea that eating meat makes you “more Australian”.

In a 90-second address to the nation on behalf of the Alternative Meat Co., Hughesy declares “it’s time to talk turkey with certain citizens of our fair nation” who “have the chops to think throwing a slab of meat on the barbie makes them more Australian” than those who opt for vegetarian options.

“It doesn’t need to Moo for you to be True Blue,” Hughesy adds.

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Dave ‘Hughesy’ Hughes has a few stern words for Lambassador Sam Kekovich. Picture: Supplied.

Dave ‘Hughesy’ Hughes has a few stern words for Lambassador Sam Kekovich. Picture: Supplied.Source:Supplied

Sam Kekovich was grilled in 2016 after he told vegans to ‘get a life’. Picture: Youtube

Sam Kekovich was grilled in 2016 after he told vegans to ‘get a life’. Picture: YoutubeSource:Supplied

Hughesy, who is a vegetarian, discusses why you don’t need to be a carnivore to be

Australian, and that there’s nothing wrong with “trying something different” and opting for a meat-free diet.

“To be clear, my beef isn’t with people who eat meat. I merely want to point out that there’s nothing un-Australian about trying something different,” he said.

“And I don’t mean drinking turmeric lattes filtered through a hipster’s beard or kambucha sundaes brewed in a handwoven kale basket. You can be healthier by just giving steak a miss every now and then.”

In an ever-changing dietary landscape, Australia now makes up the top three fastest growing vegan markets between 2015 and 2020.

Data from market researcher Euromonitor International has shown Australia’s packaged vegan food market is currently worth almost $136 million, set to reach $215 million by 2020.

 


Article Source:  

Vanessa Brown   news.com.au  @vanessajbrown









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