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hospitalityTrader unveils new tourism website to connect business and travellers to Melbourne, Australia.

hospitalityTrader unveils new tourism website to connect business and travellers to Melbourne, Australia.

hospitalityTrader hits REFRESH on MelbourneAustralia.com.au - Unveils new tourism website to connect business and travellers to Melbourne, Australia.

After months in the making, hospitalityTrader (HT) today unveiled a new look MelbourneAustralia.com.au, the fun and entertaining access all areas local guide and curation of Melbourne & Victoria, providing locals and global travellers with unprecedented access to every corner of the state.

HospitalityTrader General Manager, Barb Kais, said MelbourneAustralia.com.au is targeted at the 24 million travellers visiting each year and 4.4 million locals who call Melbourne home, we are delighted to deliver our fresh, engaging new website to the global and local Melbourne community.

Tech savvy visitors look, plan and book everything online today and the new look MelbourneAustralia.com.au delivers a responsive and engaging web experience for visitors across every device.

Melbourne is a happening city and the new MelbourneAustralia.com.au website offers visitors with direct links to leisure, lifestyle & entertainment information highlighting Activities, Art, Business, Dining, Events, Fashion, Food, Hotels, Music, Nightlife, Property, Regions, Shopping, Sports, Suburbs, Wine and much more.

The site is very easy to navigate and users can navigate to categories, articles, events and instantly connect with what they are looking for with a single “Click”. MelbourneAustralia.com.au opens up social channels too, such as Facebook, Twitter, Google+ and WhatsApp, enabling users to share their experience instantly," she said.

The market has changed since the site first MelbourneAustralia.com.au went online in 1998, today approx 50% of all traffic to websites is via mobile or tablet device, Barb highlighted, it was important to make the site device friendly and the mobile app was not too far behind which will complement the site and satisfy the significant mobile only audience.

Barb said, MelbourneAustralia.com.au is the newest addition to our hospitality & tourism family. We're staying true to our mission of driving small business marketing and conversion for the industry, making it easy for locals and visitors to connect with businesses and destinations.

Our social media activities have just started and the new site, combined with the mobile app will play crucial roles to better connect visitors with their leisure, lifestyle & entertainment choices and drive more bums on seats & under sheets into businesses and support local destinations," she said.

“Today’s announcement signals the latest phase in HT's approach to grow its digital marketing channels and presence in the hospitality & tourism market and follows the release of the new hospitalitytrader.com platform a few months ago.”

For more information on the new MelbourneAustralia.com.au click here.


hospitalityTrader® is a multi-faceted sales and marketing agency dedicated to the hospitality & tourism industry throughout Australia and around the world.

HT owns and operates popular destination portals, and hospitalityTrader.com enjoys being the leading industry directory and online marketplace for hospitality and tourism business, commercial property and franchise opportunities.


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