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Have You Noticed Coke's Life Range (green can) Missing From Supermarket Shelves? -Nah! Neither Did We.


Have You Noticed Coke's Life Range (green can) Missing From Supermarket Shelves? -Nah! Neither Did We.

The Coca-Cola Company has dropped its Coke Life brand from Australian shelves after spending two years and millions of dollars trying to launch the reduced-calorie beverage as it tries to adapt to an increasingly health-conscious market.

The soft drink giant launched the drink, made with the natural sweetener stevia, locally in February 2015 in an effort to lure back lapsed Coke drinkers with a product that was less unhealthy than regular Coke and tastier than the sugar-free Zero and Diet varieties. 

A Coca-Cola South Pacific spokesman said the company had "changed the name to call out 'stevia' so as to better communicate to consumers that it is a lower sugar option". 

He said the new recipe hit a better balance between taste and sugar levels. The Life brand was also recently dropped in Britain, but is still available in other markets, including the US.


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