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It's Official! Amazon is taking on retailing in Australia with a 'vast selection' and 'fast delivery'

It's Official! Amazon is taking on retailing in Australia with a 'vast selection' and 'fast delivery'

The Amazon juggernaut is coming to Australia.

The company founded by Jeff Bezos today confirmed its intentions to pursue the retail dollar in Australia in a big way.

The US online retail giant is actively looking for a warehouse to become a fulfillment centre, the first of many in Australia, with floor space of up to 93,000 square metres, or about five MCGs.

A decision hasn’t been made on a location but it is likely in either Brisbane, Sydney or Melbourne.

Amazon will also start hiring to add hundreds more to the 1000 employees already in Australia. Among them will be a country manager to oversee the development of the Australian market over many years.

The long-anticipated announcement about Australia came in the form of a brief written statement.

“Amazon Web Services launched an Australian region in 2012, we launched a Kindle store on in 2013 and we now have almost 1000 employees in the country,” Amazon said.

“The next step is to bring a retail offering to Australia, and we are making those plans now.”

The statement from Amazon emphasised the long term investment coming and the job opportunities flowing from that.

“We are excited to bring thousands of new jobs to Australia, millions of dollars in additional investment, and to empower small Australian businesses through Amazon Marketplace.

“We are optimistic that by focusing on the things we believe customers value most — low prices, vast selection, and fast delivery — over time we’ll earn the business of Australian customers.”

Based on its track record in other countries, Amazon will spend hundreds of millions of dollars over the next few years to establish its services in Australia.

No timetable has been released but Amazon’s assault on local retailing will be on a platform of “low prices, vast selection, and fast delivery”. The concept of one-hour delivery through Amazon Prime Now will be in Australia one day soon.

Read more of this article from Business Insider 

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