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Cracker! - 16.4M American adults believe chocolate milk comes from brown cows


Cracker! - 16.4M American adults believe chocolate milk comes from brown cows

Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of U.S. Dairy.

If you do the math, that works out to 16.4 million misinformed, milk-drinking people. The equivalent of the population of Pennsylvania (and then some!) does not know that chocolate milk is milk, cocoa and sugar.

But while the survey has attracted snorts and jeers from some corners — “um, guys, [milk] comes from cows — and not just the brown kind,” snarked Food & Wine — the most surprising thing about this figure may actually be that it isn’t higher.

For decades, observers in agriculture, nutrition and education have griped that many Americans are basically agriculturally illiterate. They don’t know where food is grown, how it gets to stores — or even, in the case of chocolate milk, what’s in it.

One Department of Agriculture study, commissioned in the early ’90s, found that nearly 1 in 5 adults did not know that hamburgers are made from beef. Many more lacked familiarity with basic farming facts, like how big U.S. farms typically are and what food animals eat.

But in some populations, confusion about basic food facts can skew pretty high. When one team of researchers interviewed fourth-, fifth- and sixth-graders at an urban California school, they found that more than half of them didn’t know pickles were cucumbers, or that onions and lettuce were plants. Four in 10 didn’t know that hamburgers came from cows. And 3 in 10 didn’t know that cheese is made from milk.

Go figure?


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